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11/16/2002 Archived Entry: "Less is More"

Occasionally you find a concept that you've always believed, but have never seen stated so clearly before. Bruce Kasanoff's online book "LESS" caused such a moment for me. In a nutshell, Bruce's idea is: Instead of trying to do more for your customers "to differentiate yourself," a strategy which often backfires, ask "what can I do to give my customers less of something they don't want?" His site has many good examples, and I highly recommend it to anyone that runs a business.

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