[Previous entry: "O'Reilly shows how risk leads to rewards"] [Main Index] [Next entry: "Possible scam warning: "MAC Whiz Computers""]

12/12/2003 Entry: "Some marketing people get it."

While reading Slashdot, I came across a link to an article about TiVo and its customer base. The article is critical of the way TiVo handles an enthusiastic, evangelistic base of fans.

I read through more of the site, www.marketingprofs.com, and I was very impressed with their advice. The folks contributing articles really seem to understand that the Internet changes the rules of customer service. Their weblog has a particularly interesting entry about "customer vigilantes," their term for people who use creative methods to express their displeasure over poor customer service.

Please read our privacy policy before posting comments.